Privacy Policy

Last Updated: 20th February 2026

At Sunrise Medical, we are committed to protecting and respecting your privacy.

This Privacy Policy (Policy) explains when and why we collect personal information about you when you visit http://www.sunrisemedical.com.au

(our website), how we use and disclose that information, how we keep it secure, and the rights you have in relation to your personal information.

This Policy is published in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Who are we?

This Privacy Policy explains how Sunrise Medical Pty Ltd (ABN 42 062 948 305) (“Sunrise Medical”, “we”, “us”, or “our”) collects, uses, discloses and protects personal information.

We are part of the Sunrise Medical Group, which operates globally.

Business address:

11 Daniel Street

Wetherill Park NSW 2164

Australia

Telephone: +61 (02) 9678 6600

Email: enquiries@sunrisemedical.com.au

For privacy-related enquiries or complaints, please contact our Privacy Officer using the details in section 14.

2.What is personal information?

“Personal information” has the meaning given in the Privacy Act 1988 (Cth) and includes information or an opinion about an identified individual, or an individual who is reasonably identifiable.

“Sensitive information” includes health information, disability information, and other categories defined under the Privacy Act.

3. How We Collect Personal Information:

We collect personal information in the following ways:

Information you provide to us directly

For example, when you:

Submit an enquiry or form on our website
Request product or service information
Register for training or events
Request a product demonstration
Create or manage a dealer account
Subscribe to newsletters or marketing communications
Contact us by phone, email or in person
Participate in surveys, competitions or promotions

4. Information collected automatically:

When you visit our website, we may automatically collect:

IP address
Device type and browser
Operating system
Pages viewed, navigation paths and time spent
Referral URLs and interaction data

This information is collected using cookies and similar technologies. See section 10 and our Cookie Policy for more information.

5. Information from third parties:

We may receive personal information from:

Sunrise Medical group companies
Dealerships or distributors
Event partners
Service providers (e.g. CRM, marketing platforms)

6. Types of Personal Information We Collect:

The personal information we collect may include:

Name, address, email address and phone number
Company or organisation details
Account and login information
Enquiry and communication details
Marketing preferences
Technical and usage data

7. Sensitive information:

Due to the nature of our products and services, we may collect sensitive information (including health or disability information, and information about dependants) where:

You voluntarily provide it;
You provide express consent (for example, by submitting forms or agreeing to collection notices); and
The collection is reasonably necessary for our functions or activities.

If you do not provide requested personal information, we may not be able to provide products, services, training, or demonstrations, or may be limited in how we can respond to your enquiry.

8. Why We Collect and Use Personal Information:

We collect and use personal information where reasonably necessary to:

Respond to enquiries and requests
Provide products, services and demonstrations
Deliver training and events
Manage dealer and customer relationships
Communicate with you
Improve our website and services
Conduct analytics and reporting
Send marketing communications (where permitted)
Maintain website security and integrity
Comply with legal and regulatory obligations

We only use personal information for the purposes for which it was collected, or for related purposes that you would reasonably expect, unless otherwise required or permitted by law.

We may receive unsolicited personal information that we do not specifically request. By submitting unsolicited information, you agree that we have the right to use, reproduce, modify, publish, or distribute that information for any purpose without any obligation to you.

We do not treat unsolicited information as confidential or proprietary. Therefore, we recommend that you refrain from submitting any personal information that you consider sensitive or confidential.

Please note that while we take reasonable measures to protect our users' data, we cannot guarantee the confidentiality of any unsolicited personal information received.

9. Marketing Communications:

We may send you marketing communications if:

You have consented; or
It is otherwise permitted under Australian law.

You can opt out of marketing communications at any time by:

Using the unsubscribe link in emails; or
Contacting us using the details in ‘Contact Details section.

We do not sell personal information.

10. Disclosure of Personal Information:

We may disclose personal information to:

Our employees and contractors
Sunrise Medical group companies
Dealerships and distributors (with your consent where required)
Service providers (e.g. IT, hosting, CRM, marketing, analytics, professional advisers)
Regulators, courts or authorities where required or authorised by law
Prospective purchasers of our business or assets

We only disclose personal information for purposes related to those described in this Policy or as permitted by law.

11. Overseas Disclosure of Personal Information:

Some recipients of personal information may be located outside Australia, including in the United States, United Kingdom, European Union, and Asia.

Where we disclose personal information overseas, we take reasonable steps to ensure that the overseas recipient handles the information in a manner consistent with the Australian Privacy Principles, including through contractual obligations and group privacy standards.

Unless an exception under the Privacy Act applies, Sunrise Medical remains accountable for overseas disclosures.

12. Anonymity and Pseudonymity:

Where lawful and practicable, you may interact with us anonymously or using a pseudonym (for example, when browsing our website).

13. Cookies and Tracking Technologies:

We use cookies and similar technologies to:

Enable website functionality
Analyse website usage
Improve user experience
Support marketing activities

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

For more information, please see our Cookie Policy https://www.sunrisemedical.com.au/cookie-usage-1

14. Data Quality:

We take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, up to date, complete and relevant, having regard to the purpose of use.

15. Data Retention:

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including for:

Service delivery
Legal and regulatory compliance
Dispute resolution
Record keeping

When personal information is no longer required, we take reasonable steps to securely destroy or de-identify it.

16. Security of Personal Information:

We take reasonable administrative, technical and physical measures to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Despite these measures, no data transmission over the internet can be guaranteed as completely secure.

17. Notifiable Data Breaches:

If a data breach occurs that is likely to result in serious harm to individuals, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) in accordance with the Notifiable Data Breaches scheme under the Privacy Act.

18. Access, Correction and Complaints:

Access and correction:

You may request access to, or correction of, personal information we hold about you by contacting us using the details below. We will respond within a reasonable timeframe in accordance with the Privacy Act.

Complaints:

If you believe we have breached Australian privacy laws, you may lodge a complaint with us. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

19. Contact details

Privacy Officer

Sunrise Medical Pty Ltd